Commenting on the launch, Ajjay Agarwal, CMD & Founder, Maxx Mobile, said, “We are pleased to announce the launch of 26 models on this occasion of great national importance. We had launched 15 models on 15 Aug 2013 and now are launching 26 models on 26 Jan offering the consumer freedom to choose his handset. With this our total new handsets launched during FY 2013-2014 till date is 105, of which 75 are Feature Phones,28 are Android Phones and 2 are tablets. Being a homegrown company, we understand the pulse of Indian consumers and make phones that suit the needs and budget of every handset user.”
Maxx mobiles refrained from mentioning the spec detail of each of these devices but specified that Android smartphone range has phones running Gingerbread and Jelly Bean, 256 MB to 512 MB RAM, up to 2 MP primary camera, LED flash and up to 1600 mAh battery. The feature phone segment would include display sizes varying between 1.8 inch and 2.8 inch. These feature phones will also flaunt dual SIM support, GPRS, Security features, up to 2500 mAh battery and expandable memory up to 8 GB.
